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PR Specialist

Job Description:


We are seeking a dynamic and experienced Freelance PR Specialist to join our team for the upcoming RunwayTO Fashion Show. This individual will play a crucial role in enhancing the visibility and success of our fashion event through effective media relations, influencer campaigns, content marketing strategies, securing sponsorships, and establishing strategic partnerships and collaborations.


Key Responsibilities:


  • Develop and execute media relations strategies to secure coverage in relevant fashion and lifestyle publications.

  • Create and manage influencer campaigns to amplify the event's reach and engagement.

  • Formulate and implement a comprehensive content marketing strategy across various platforms.

  • Identify and secure sponsorships, as well as establish strategic partnerships and collaborations to enhance event exposure.

  • Assist in organizing press events, conferences, and other promotional activities.

  • Monitor media coverage and track the effectiveness of PR efforts.

  • Collaborate with cross-functional teams to ensure alignment with event objectives.




  • Proven experience in PR, media relations, influencer marketing, and content strategy, preferably within the fashion or entertainment industry.

  • Strong network of media contacts, influencers, and industry professionals.

  • Excellent written and verbal communication skills.

  • Ability to think creatively and strategically to generate innovative PR campaigns.

  • Strong organizational and project management abilities.

  • Proactive and results-driven mindset.

  • Knowledge of current industry trends and emerging media platforms.




In recognition of your valuable contribution, we are offering an honorarium and commission for your services. The honorarium will reflect your dedication and time commitment to the event. Additionally, a commission will be provided based on successful sponsorship acquisition.


How to Apply:


If you are a dynamic PR professional with a passion for the fashion industry and a proven track record of success, we invite you to apply. Please submit your resume, a cover letter detailing your relevant experience, and examples of previous PR campaigns or projects to Only shortlisted candidates will be contacted.

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